Legal Guide to Online Video
In this video interview, videologist Grant Crowell explains that online video involves various kinds of rights and permissions that businesses need to be aware of — covering such topics as “fair use,”...
View ArticleLaw Firm Sites Move to Mobile
If your law firm does not provide a proper online experience on a smartphone — be it Android or iPhone platform — then you are likely losing business right now. It does not take an Internet rocket...
View ArticleWhat to Include in a Translation Services Contract
In previous posts, I covered how to choose a translation vendor, along with guidance for per-word translation rates. This article provides information on possible categories to include in a contract...
View ArticleLinkedIn for Attorneys: Beyond the Basics
For the purpose of this article, I’ll assume that you know what LinkedIn is and have set up a profile and built some sort of network. If you are a beginner and looking to get started, consider reading...
View ArticleGame-Changer: How the Internet Has Changed the Legal Profession
The Internet has been a game-changer for those engaged in the practice of law, like so many professional services. While the focus of this monthly column moving forward will be marketing issues and...
View ArticleLawyers Are Big Players in SEO, Pay-per-click Game
Most website professionals would not consider attorneys or law firms to be among their core clientele. You have Fortune 500 companies investing millions on all things “web.” There are thousands of...
View ArticleLaw Firm Websites: A Developer’s Review
In the 15 years or so that law firms have had websites, many developers in this space have come and gone. Truth be told, a number have found that dealing with lawyers can be exhausting. Others have...
View ArticleLead Generation for Lawyers: Converting Visitors into Clients
Ideally, any professional services website is developed with the hope that it will generate new business. In the case of lawyers, there are multiple factors that complicate the task. Which begs the...
View ArticleLaw Firm Websites: Ethics and Compliance Issues
For the development and use of law firm websites, ethical considerations are significant. The legal industry has strict and stringent rules that are more difficult than most other areas of professional...
View ArticleBlogging for Lawyers: Lessons Learned
There are in excess of 7,000 blogs dedicated to the law business alone. While I can’t speak for other professions, I can tell you that blogging is alive, well, and prominent in the world of legal...
View ArticleFacebook for Lawyers: The Right Forum?
A week does not go by where a lawyer doesn’t ask me about whether he or she should be on Facebook. I always respond with a definitive “maybe.” Unlike LinkedIn, which I wrote about in March, in...
View Article5 Legal Reminders for Online Businesses
The beauty of the Internet is that it opens up a world of opportunities for the small business owner that did not exist before. Whether an online strategy complements your traditional bricks-and-mortar...
View ArticleLaw Blogs: Free Speech or Marketing?
In my October 2012 article, “Law Firm Websites: Ethics and Compliance Issues,” I wrote about the complex web issues that attorneys face. The following month I discussed the 7,000-plus lawyer blogs, in...
View ArticleLaw Firms Join the Apps Craze
In the last three years, a week has not gone by when a law firm did not ask me about creating an “app.” Most are unsure what they want it to do and why, but they want one. Before delving in with...
View ArticleHow Lawyers Should Respond to Online Criticism
Lawyers are used to being adversarial. But when it comes to the Internet, where everyone is not just a critic, but a published critic, it can also lead to situations that require delicate handling. In...
View ArticlePros and Cons of Online Publicity for Lawyers
I did not intend to write a follow-up of last month’s article, “How Lawyers Should Respond to Online Criticism.” However, a recent case in New Jersey — a case that received national attention and...
View ArticleLawyer’s Super Bowl Ad the Ultimate Viral Video
In most parts of the U.S., if you watched the Super Bowl you missed what has become the most talked about television commercial of the evening. It was not for Budweiser, M&M’s, Doritos, or Coke —...
View ArticleEminent Domain: The Price You Pay for the Right Domain Name
New small businesses open their doors every day. In my industry, many of these small businesses are boutique law firms that might consist of big-firm lawyers going it solo or forming a smaller niche...
View ArticleCanada’s New Anti-Spam Law Will Change your Marketing
Canada’s Anti-Spam Legislation (CASL) went into effect on July 1. The law affects instant messaging, SMS and the download and installation of computer software, as well as email marketing. This article...
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