Law Firm Websites: A Developer’s Review
In the 15 years or so that law firms have had websites, many developers in this space have come and gone. Truth be told, a number have found that dealing with lawyers can be exhausting. Others have...
View ArticleFacebook for Lawyers: The Right Forum?
A week does not go by where a lawyer doesn’t ask me about whether he or she should be on Facebook. I always respond with a definitive “maybe.” Unlike LinkedIn, which I wrote about in March, in...
View Article5 Legal Reminders for Online Businesses
The beauty of the Internet is that it opens up a world of opportunities for the small business owner that did not exist before. Whether an online strategy complements your traditional bricks-and-mortar...
View ArticleLaw Blogs: Free Speech or Marketing?
In my October 2012 article, “Law Firm Websites: Ethics and Compliance Issues,” I wrote about the complex web issues that attorneys face. The following month I discussed the 7,000-plus lawyer blogs, in...
View ArticleLaw Firms Join the Apps Craze
In the last three years, a week has not gone by when a law firm did not ask me about creating an “app.” Most are unsure what they want it to do and why, but they want one. Before delving in with...
View ArticleHow Lawyers Should Respond to Online Criticism
Lawyers are used to being adversarial. But when it comes to the Internet, where everyone is not just a critic, but a published critic, it can also lead to situations that require delicate handling. In...
View ArticlePros and Cons of Online Publicity for Lawyers
I did not intend to write a follow-up of last month’s article, “How Lawyers Should Respond to Online Criticism.” However, a recent case in New Jersey — a case that received national attention and...
View ArticleLawyer’s Super Bowl Ad the Ultimate Viral Video
In most parts of the U.S., if you watched the Super Bowl you missed what has become the most talked about television commercial of the evening. It was not for Budweiser, M&M’s, Doritos, or Coke —...
View ArticleEminent Domain: The Price You Pay for the Right Domain Name
New small businesses open their doors every day. In my industry, many of these small businesses are boutique law firms that might consist of big-firm lawyers going it solo or forming a smaller niche...
View ArticleCanada’s New Anti-Spam Law Will Change your Marketing
Canada’s Anti-Spam Legislation (CASL) went into effect on July 1. The law affects instant messaging, SMS and the download and installation of computer software, as well as email marketing. This article...
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